Published 11/20/2008
at Variety.com - TV News
TV News: Sunday night results were 'below expectations' -- The CW has terminated its Sunday night time-buy deal with Media Rights Capital. According to insiders, move came after MRC failed to keep up with its payments to the netlet.
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CW ends time-buy deal with MRC - Entertainment News, TV News, Media
variety.com 11/20/2008 — Sunday night results were 'below expectations' The CW has finally pulled the plug on Media Rights Capital's Sunday night time buy, ending an experiment that had quickly soured. The pact, unveiled in spring, at first looked good on paper: It gave the ...