Syndie Ad Sales Stay Strong in Soft Market

Syndication is holding up well in the advertising market, partly because many of its key sponsors are in categories that haven’t been creamed by the economy. “I can’t speak for everybody, but we’re less dependent on the industries that are having the most trouble,” said Howard Levy, executive VP of Disney-ABC Domestic Television. Road to NATPE Checking Out 'Ellen's' New Look . . . More » ‘Ellen,’ ‘Wilkos’ See Year-to-Year Gains . . . More » Brown Holds Court in a Packed Field . . . More » 'Judy' Still Rules Court Show Ratings . . . More » Syndie Ad Sales Stay Strong in Soft Market . . . More » Road to NATPE . . . More » “I don’t have any financial stuff on my air and I never have. I have very little car business on my air,” he said. Instead, the key sponsors of his shows are in the packaged goods and pharmaceutical industries. “No matter what happens in the ... (link)