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Cable Pioneer Bill Bresnan Dies; Titan with a Heart-of-Gold was a 50-year Veteran of the Cable Industry
William J. Bresnan, 75, one of the true poineers in the cable industry, has died of complications of cancer. Bresnan, one the best recognized figures in the cable industry, was known as Bill by his legends of friends. He passed away on Friday, Nov. 27th at home in Greenich, CT.A native of ...
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In Oprah's Own Words: Why I've Stopping my Daily Syndicated Show
Oprah Winfrey put out a press release as to why she is leaving her syndicated show in September, 2011. It's pretty much the same words she delivered at the end of her show on Friday, Nov. 20, 2009:After much prayer and months of careful thought, I have decided that next season, Season 25, will ...
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Tivo Teams With Miller Beer to Messages While Fast Forwarding Through Content
By Jeremy MullmanAdvertising AgeIn watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our ...
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It's Official: Oprah to End Syndie Run in 2011
Oprah Winfrey will end her syndicated talk show in September 2011, concluding a 25-year run, according to ABC News.Winfrey is scheduled to make the announcement tomorrow on "The Oprah Winfrey Show," which is produced by her Harpo Productions and distributed by CBS Television ...
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Press Release: Spot Runner Launches Malibu Media Platform
NOTE: THIS IS A COPY OF A PRESS RELEASE PUT OUT BY SPOT RUNNERWeb-Based Platform Streamlines and Enhances Process of Selling and Buying TV AdvertisingLOS ANGELES, Nov. 19 /PRNewswire/ -- Spot Runner today announced the launch of the Malibu Media Platform, a web-based technology platform that ...
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VIDEO: Why We Love Jon Stewart: He's Smart AND Sassy (Seen Here Interviewing Lou Dobbs)
The Daily Show With Jon StewartMon - Thurs 11p / 10cExclusive - Lou Dobbs Extended Interview Pt. 1www.thedailyshow.comDaily Show Full EpisodesPolitical HumorHealth Care Crisis
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Media Agencies to Nielsen: Do Not Not Make Your Scheduled Change in Local TV Meseasurement
By Brian SteinbergAdvertising AgeThe American Association of Advertising Agencies (4A's) has written a blistering letter to Nielsen, the media measurement firm, over a decision to change the metric upon which ad deals for local TV ads are transacted.Since late June, Nielsen has been exploring ...
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Creative Media Partnership Between History Channel and Boxing Title Match to Promote a TV Series
As clients put more and more pressure on their media agencies to figure out how to break through an ever increasingly crowded media environment, it becomes imcumbent on those who work on the planning side to think out-of-the-box.That's almost a cliche these days, but it's far easier said ...
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Lou Dobbs Announces On-Air That He's Leaving CNN After Tonight's Cablecast
Click on headline for storyLou Dobbs announced on-air tonight that he is leaving CNN "effective immediately" after his show ended.“Some leaders in the media, politics and business have been urging me to go beyond my role here at CNN and engage in constructive ...
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Creative Media Partnership Between History Channel and Boxing Title Match to Promote a TV Series
As clients put more and more pressure on their media agencies to figure out how to break through an ever increasingly crowded media environment, its becomes imcumbent on those who work on the planning side to think out-of-the-box.That's almost a cliche these days, but it's far easier said ...
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Surprise Duo Tapped to Host Oscars
After the Super Bowl, the biggest non-series show on TV is usually the annual broadcast of the Academy Awards.The Academy of Motion Picture Arts and Sciences has announced that the 2010 editon of the show, which will be broadcast by ABC on Sunday, March 7th, will be  co-hosted by ...
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Surpise Duo Tapped to Host Oscars
[Click on headline to read]After the Super Bowl, the biggest non-series show on TV is usually the annual broadcast of the Academy Awards.The Academy of Motion Picture Arts and Sciences have announced that the 2010 editon of the show, which will be broadcast by ABC on Sunday, ...
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How to Evaluate New Ad Platforms; What Influences Buying Decisions of 18-34-Year-Olds
How to Evaluate New Ad Platforms; What Influences Buying Decisions of 18-34-Year-Olds
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