variety.com - 11/20/2008
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Sunday night results were 'below expectations' The CW has finally pulled the plug on Media Rights Capital's Sunday night time buy, ending an experiment that had quickly soured. The pact, unveiled in spring, at first looked good on paper: It gave the CW a chance to get out of programming Sunday ...
broadcastingcable.com - 11/20/2008
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broadcastingcable.com —
"Jericho" repeats and MGM movies slated By Ben
Grossman and Michael Malone -- Broadcasting & Cable, 11/20/2008...
2:44:00 PM Looking to pump up its disappointing Sundays in an otherwise surprisingly-solid fall, effective November 30 the CW has decided to ...
(more)
EXCLUSIVE: CW Dumps MRC Sunday Nights - 11/20/2008 ...
mobile.broadcastingcable.com - 11/20/2008
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mobile.broadcastingcable.com —
Looking to pump up its disappointing Sundays in
an otherwise surprisingly-solid fall, effective November 30 the CW...
has decided to dump the entire Sunday night lineup that was farmed out to Media Rights Capital. In its place in primetime, the ...
(more)
EXCLUSIVE: CW Dumps MRC Sunday Nights
tvbythenumbers.com - 11/19/2008
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tvbythenumbers.com —
For the first time since we’ve been compiling
these numbers (since 9/07) a prime-time broadcast show had...
more than a 50% increase over its Live audience in Live+7 viewing as CW’s 90210 had a 50.4% increase over its Live audience in ...
(more)
90210 Viewing Increases 50% By DVR, Grey’s Anatomy Has ...
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The CW ends its Sunday night experiment
TV Squad —
Filed under: Industry, Ratings, Reality-FreeIt looks like the great experiment has been deemed a failure. The CW is ending its relationship with Media Rights Capital, who produced its extremely low-rated Sunday night line-up. The idea looked great on paper: rent out Sunday night to an independent content provider and let them reap the advertising rewards. World Wrestling Entertainment uses a similar model when it broadcasts its wrestling product on any given network. Sadly, the concept could not keep up with the sagging ratings of the CW. The contract was terminated when MRC couldn't keep up with payments ...
The CW Admits They Should Probably Make Their Own Shows [Trade Roundup]
Gawker: defamer —
[image] The CW dumped its Sunday night Media Rights Capital time buy, an experiment in third-party programming gone awry. From now on, all their schedule outsourcing will go to tween drama factories in India, with Rumor-Mongering Child Goddess and Maa Tujhhe Salaam 813223 set to premiere mid-January. [ Variety ] SAG and the studios will meet in a marathon negotiation session their first in four months which should give them plenty of time to quibble over Hulu residuals as workmen repossess the desks, chairs, and office supplies around them. [ ...
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CW ends time-buy deal with MRC —
Variety.com - TV News 11/20/2008
TV News: Sunday night results were 'below expectations' -- The CW has terminated its Sunday night time-buy deal with Media Rights Capital. According to insiders, move came after MRC failed to keep up with its payments to the netlet.
CBS dominates Wednesday ratings —
Variety.com - TV Ratings 11/20/2008
TV Ratings: CW nabs season highs for 'Model' -- CBS rolled to victory on Wednesday, riding season highs for its comedies and winning perfs from its crime dramas. Of course, the Eye’s success was made easier by the meager numbers put up by ABC and NBC.
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